Practicology is now Pattern

The Solution

The world is your oyster in ecommerce terms, but properly scoping international opportunities will decide whether you can make cross-border ecommerce profitable or not. Should you jump into China because the market is vast? Should you open your site to Australians and Americans as they speak the same language? Should you launch a single EU site or localised sites for each European country?

These are all questions that our specialist international consultants will be able to help you answer by conducting a landscape analysis that takes into account your products, customer profile, platform and wider business goals. Our knowledge of issues such as culture, payment, taxation, local fulfilment, data protection and consumer rights legislation in all major territories underpins the advice we provide.

Our consultants have overseen the roll-out of many fully localised sites, as well as supporting the creation of localised marketing plans, both in their previous roles and for our clients. This knowledge, and the accompanying war stories, means that our support on international ecommerce ensures you are not taking a journey into the dark.

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