Blog

What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

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How Matalan has benefited from a stronger focus on omnichannel?

July 25th by Sam Gaunt

Practicology Marketing Manager Sam Gaunt looks at the in-store strategies that Matalan has implemented to provide a truly omnichannel experience for its customers. Last month Matalan posted a sharp jump…

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Why you need an Amazon B2B strategy

July 13th by Sam Gaunt

Practicology’s Head of Client Relationships and Business Development, Gerald Maidment, addresses the pressing importance of developing an Amazon B2B strategy in the first in our series of blogs about…

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Does every retailer need an app?

June 27th by Sam Gaunt

Practicology consultant Amanda David studies the benefits that a mobile app offers and decides whether all retailers need one. With the recent announcement that the Apple App Store receives 500 million…

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More than just likes: How to generate a better relationship with your social followers

June 6th by Aimee La Rocca

More than ever before, brands have the ability to connect with potential customers through their social media channels. Utilising Facebook and Instagram Marketing Tools, businesses can target exactly who…

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The advantages of multiple ecommerce payment services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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