Blog

Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…

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A Very Digital December | 5 Ways to Conquer Christmas

October 13th by Mandy

If you’re a little bit behind in your planning, no need to panic, we’ve asked our brightest minds in multichannel retail how your brand can conquer Christmas in 2017… It might be a few months away,…

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How to choose the best trade partner for your business in China

October 11th by Sam Gaunt

Following on from the launch of the China Report, Practicology’s Global CEO, Chris Vincent, looks at how to overcome some of the challenges of working with a trade partner in China. Since the launch of…

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What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

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How Matalan has benefited from a stronger focus on omnichannel?

July 25th by Sam Gaunt

Practicology Marketing Manager Sam Gaunt looks at the in-store strategies that Matalan has implemented to provide a truly omnichannel experience for its customers. Last month Matalan posted a sharp jump…

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Why you need an Amazon B2B strategy

July 13th by Sam Gaunt

Practicology’s Head of Client Relationships and Business Development, Gerald Maidment, addresses the pressing importance of developing an Amazon B2B strategy in the first in our series of blogs about…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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