Business Intelligence

What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

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Practicology's China Report launch party in London

August 15th by Sam Gaunt

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The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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What are the top 5 ecommerce trends for retail in 2017?

January 11th by Sam Gaunt

With yet another tumultuous year behind us, we look ahead at the ecommerce trends that will have the biggest impact on retail in 2017. If retailers are going to develop a successful ecommerce strategy…

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Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry

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Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by Sam Gaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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