Commercial Planning

Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…

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A Very Digital December | 5 Ways to Conquer Christmas

October 13th by Mandy

If you’re a little bit behind in your planning, no need to panic, we’ve asked our brightest minds in multichannel retail how your brand can conquer Christmas in 2017… It might be a few months away,…

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Why you need an Amazon B2B strategy

July 13th by Sam Gaunt

Practicology’s Head of Client Relationships and Business Development, Gerald Maidment, addresses the pressing importance of developing an Amazon B2B strategy in the first in our series of blogs about…

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The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry

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Why online marketplaces are a must-consider for cross-border ecommerce

March 14th by Joanna Perry

Global online marketplaces are a thriving aspect of cross-border ecommerce, writes Practicology’s international ecommerce expert Bianca Mercer. In fact, retailers predict marketplaces will own almost 40%…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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