Digital Marketing

Jack Wills and The Works to present at our upcoming digital retail training course

August 14th by Joanna Perry

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Practicology partners with Oxford Summer School to deliver digital training

June 12th by Joanna Perry

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More than just likes: How to generate a better relationship with your social followers

June 6th by Aimee La Rocca

More than ever before, brands have the ability to connect with potential customers through their social media channels. Utilising Facebook and Instagram Marketing Tools, businesses can target exactly who…

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The advantages of multiple ecommerce payment services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Ecommerce Masterclass with Martin Newman

April 7th by Cassie Callegher

In the first of its kind, Practicology held an Ecommerce Masterclass as part of the Virgin Australian Melbourne Fashion Festival (VAMFF) Business Series for industry professionals, fashion followers and…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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