Mobile Commerce

Practicology China joint venture with Luen Thai: first client announced

November 8th by Joanna Perry

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Report highlights opportunities for Western brands in the Chinese digital economy

September 13th by Joanna Perry

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Jack Wills and The Works to present at our upcoming digital retail training course

August 14th by Joanna Perry

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Does every retailer need an app?

June 27th by Sam Gaunt

Practicology consultant Amanda David studies the benefits that a mobile app offers and decides whether all retailers need one. With the recent announcement that the Apple App Store receives 500 millionā€¦

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Argos tops our omnichannel CX ranking of 30 UK retailers

March 8th by Joanna Perry

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Social media 2016: A year in review

December 15th by Sam Gaunt

Practicology consultant Amanda Haxton looks back at 2016 and picks out the key developments in social media that have had the biggest impact on retail. The past 12 months have seen a huge amount of changeā€¦

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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