Retail Crm

The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…


What are the top 5 ecommerce trends for retail in 2017?

January 11th by Sam Gaunt

With yet another tumultuous year behind us, we look ahead at the ecommerce trends that will have the biggest impact on retail in 2017. If retailers are going to develop a successful ecommerce strategy…


Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry


Practicologists Uncovered: Will Dymott

February 11th by Francesca Douglas

Will Dymott is our resident CRM expert. In the past year he's worked with clients including Rapha and Ann Summers, helping them to make better use of their customer data and ultimately improve their…


My thoughts after spending six months reviewing retailers' email marketing

September 2nd by Francesca Douglas

Last month saw the release of our Customer Communications Report; a compilation of the best examples and recommendations that emerged from tracking the email marketing received from 77 retailers spanning a…


How EU data protection law changes will impact retailers

August 27th by Francesca Douglas

You may not know it, but 2015 is a big year for retailers due to changes to EU data protection regulations. The new digital era we are in has cemented views that the current EU Data Protection Directive,…



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Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.


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