Practicology is now Pattern

By Joanna Perry | Global Head of Marketing

We're offering a free Tmall audit to any consumer brand or retailer selling on Tmall China or Tmall Global who has found that their business has been impacted by the COVID-19 epidemic.

Practicology's Greater China team would be delighted to review your recent Tmall performance and create an action plan with suggestions for improvements you can make to get your trading back on track.

We’ve been able to keep the brands that we trade on Tmall growing through the crisis, and all of the brands we trade in China achieved year-on-year growth for their sales in February 2020.

As a Tmall Authorised Trade Partner we have access to tools and data to allow us to:

  • Review your recent Tmall sales performance against others in your category;
  • Check what has happened to your DSR (Tmall customer service score) and customer reviews since the crisis began;
  • Assess whether you are effectively using Tmall marketing and off-platform demand generation on WeChat, RED and Weibo, if you provide us with data to do so.

We’ll take the insight that we generate and create an action plan with quick wins, and any more substantial improvements we note which could improve your Tmall presence in time for the crucial 618 and Double 11 shopping promotions.

Estimates for Chinese economic growth have recently been downgraded as a result of the epidemic, but brands with an excellent Tmall presence will find that they are able to rise their profile within their category.

Take advantage of our free Tmall audit and receive expert advice to ensure that your brand does not waste the substantial previous investment you are likely to have made in your Tmall store.

Contact us now at hello@practicology.com and we'll arrange to run the free Tmall audit and present our findings to you via video conference wherever you are based.

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