Practicology is now Pattern

By Joanna Perry | Head of Marketing

Practicology is delighted to announce that Martin Newman is one of two industry specialists to have been appointed to the KPMG/Ipsos Retail Think Tank panel this month.

Mike Watkins and Martin Newman joined the Retail Think Tank panel on 1st September.  The panel meets quarterly to discuss the issues facing the retail industry and to assess the overall health of the sector.

Mike Watkins is Head of Retailer and Business Insight for Nielsen UK and is an expert in analysing trends in the food sector. Prior to joining Nielsen, Mike worked for a number of co-operative retailers in management positions within the buying, marketing and merchandising teams.

KPMG Ipsos Retail Think Tank appoints Practicology CEO Martin Newman - image 1 .jpg

Martin Newman also joins the Retail Think Tank. Martin has 25 years of multichannel experience having previously run the online and multichannel functions for a number of brands, including Ted Baker, Burberry and Harrods. He is the founder and CEO of Practicology, a global strategic ecommerce and multichannel consulting practice, and an adviser and NED to a host of other businesses.

David McCorquodale, Head of Retail at KPMG and Chairman of the KPMG/Ipsos Retail Think Tank, said: “With so many radical changes in the retail sector being felt either in the competitive grocery market or through developments around e commerce and social media, I am delighted to welcome the experience and insights of Mike and Martin to the Retail Think Tank. Both add valuable insight to the Retail Think Tank’s debates and white papers.”

Dr Tim Denison, Head of Retail Intelligence at Ipsos Retail Performance and co-founder of the Retail Think Tank, added: “These are exciting times both for retailing and the Retail Think Tank. We are delighted that Mike and Martin have accepted our invitation to join the RTT. Their appointment helps further strengthen our primary role: to provide authoritative thought leadership on the state of the UK retail industry and its key trends and issues.”

About the Retail Think Tank

Created in February 2006, the RTT was created because it is widely accepted that there are so many mixed messages from different data sources that it is difficult to establish with any certainty the true health and status of the sector. The aim of the RTT is to provide the authoritative, credible and most trusted window on what is really happening in retail and to develop thought leadership on the key areas influencing the future of retailing in the UK. Its executive members have been rigorously selected from non-aligned disciplines to highlight issues, propose solutions, learn from the past, signpost the road ahead and put retail into its rightful context within the British social/economic matrix.

The RTT panellists rely on their depth of personal experience, sector knowledge and review an exhaustive bank of industry and government datasets.

For more information on Practicology, please contact:

Joanna Perry – Head of Marketing


T: 020 7323 053


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