Practicology is now Pattern

By Joanna Perry | Global Head of Marketing

Practicology has rebranded to acknowledge our acquisition by Pattern Inc in September 2018, and increased focus on online marketplace consulting and managed services.

Going forwards we will be known as Practicology – a Pattern company. Pattern is one of the world’s leading sellers on Amazon, acting as the exclusive authorised Amazon reseller partner for nearly 50 brands including Panasonic, Skullcandy, Popsockets, Feetures, Clorox and OSRAM Sylvania.

Practicology rebrands - online growth focus remains

We will continue to offer our comprehensive suite of consulting and trade partner services, with the added benefit of the deep marketplace expertise of Pattern.

Practicology already supports brands entering China as their official Tmall Trade Partner; and we now offer global trade partner services to brands who would like to be represented on Amazon and other international marketplaces.

We can assist with the following:

  • Answer strategic questions about whether your brand should be sold on Tmall,, Amazon, Rakuten, Lazada, eBay etc;
  • Assess how your products are being represented and sold by third-parties on marketplaces using a scorecard auditing process;
  • Provide global Trade Partner services to help you expand your international customer base;
  • Advise on Amazon trading best practice, and offer Amazon managed services for both Amazon Vendor Central and Seller Central;
  • Introduce you to the Pattern business model and team if you want an authorised marketplace reseller who buys your product, protects your brand integrity and is invested in growing your global marketplace sales.

Practicology - a Pattern company will run events for brands who want to sell on marketplaces around the world, as well as publish research on the topic this year.

If you are interested in any of the above, please contact us at and we’d be delighted to set up a time for a chat.


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