Practicology is now Pattern

Arthur Cheung

Arthur Cheung

Country Manager - Greater China

Arthur Cheung leads Practicology’s Greater China business, working with both Hong Kong and Chinese businesses. He also supports our clients around the world who need assistance to negotiate the Chinese market.

The Hong Kong-based ecommerce professional has more than 20 years of experience in senior ecommerce and ICT roles, both working directly for brands and as a consultant.

Prior to joining Practicology Arthur was a Partner Consultant with WiseSmart Consultants specialising in ecommerce business strategy and supporting digital start-ups, such as Vcare Company Limited.

He has also worked as a Senior Consultant for the Hong Kong Productivity Council, and spent five years as Chief Operations Officer for fashion eyewear manufacturer OKIA Optical. While with OKIA he owned the P&L, and redesigned the company’s business model, systems and processes. 

He holds a Master of Arts degree specialised in Information Systems Development from City University of Hong Kong.

Key Skills

Multichannel strategy, Platform selection Commercial planning, Organisational change, Programme management, International ecommerce.