Practicology is now Pattern

Chris Vincent

Chris Vincent

Global CEO

Chris Vincent leads Practicology’s business, and is based in London.

Previously the CEO for Asia Pacific, Chris was our first employee in Australia, and built the Australian business as well as supporting the launch of Practicology in Hong Kong. He has been involved in strategic projects to support our Asia Pacific clients, particularly around business change, technology selection and technology adoption.

Chris has been responsible for delivering change projects within consumer businesses around the world for more than 18 years. He was previously the CIO for fashion retailer Pretty Girl Fashion, and prior to this was Head of Retail IT for surf brand Billabong.

While with Billabong, Chris was responsible for integrating seven retail acquisitions into the business. In addition, as CIO for General Pants, Chris successfully launched General Pants & Surf Dive N Ski’s brands online.

Chris’ key strengths are his ability to first simplify business issues, provide a roadmap to resolution and to then deliver. He provides innovative solutions to every project he works on.

Chris holds a BA (Hons) in Economics & International Development.


Key Skills

Thought leadership, Business change, Ecommerce strategy, Multichannel integration, Ecommerce platform selection, Ecommerce integration.