Practicology is now Pattern

Desiree Wong Ecommerce Consultant Hong Kong Practicology

Desiree Wong


Desiree Wong is a Consultant in our Hong Kong office, with particular experience and knowledge of the digital marketing sector. 

Desiree has over four years of experience working as the Marketing Executive for two well-known beauty retailers - MAC Cosmetics and Lavera Organic Skincare. Prior to this she completed a graduate trainee scheme with Oracle Systems HK for a year and a half, specialising in business development. 

During her time at MAC, Desiree was involved in the management of the website revamp, successfully rolling out the new design in just two months and introducing localised content which helped increase sales particularly during key periods in Hong Kong, such as Sogo Thankful Week. She also developed digital marketing strategies for MAC, with a particular focus on social media, increasing brand reach by 1000% through geo-targeting and third party social platform leverage. 

Desiree was also involved in a website revamp whilst at Lavera Organic Skincare, preparing and launching the site in three months to great success - the new site saw sales increase by up to 300% when compared with the original ecommerce site. 

Desiree holds a MSC in Marketing from the Chinese University of Hong Kong.

Key Skills

Digital Marketing, Social Media, Ecommerce Management.