Practicology is now Pattern

The Solution

Retailers are rarely lacking data, but it has little value unless you can turn it into insight that helps you to make decisions that impact your top and bottom lines. Good businesses can do well with good guesses, but it takes great decisions to build a great business.

Our data and analytics team can audit what data you have, supplement it where appropriate and then help your teams to make use of it in a way that allows intelligent decisions to be made on both strategy and tactically on a day-to-day basis. Data should drive merchandising, marketing and other operational decisions, and in great ecommerce teams everyone uses it.

In addition, we can mentor and train your staff to give them more confidence to use and interpret the data you already possess; and create the same trading mentality in your ecommerce team that British bricks and mortar retailers are traditionally famous for.

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