Where should we launch localised direct-to-consumer websites and what should we sell?

The Solution

For FMCGs in particular, certain brands or product ranges may be more appropriate to sell via a localised direct-to-consumer website than others. In addition, certain products may not be suitable to ship or sell online in certain markets.

With our market knowledge and research capabilities, we can help suggest the most suitable products/brands to sell; and the countries where it will benefit your business to sell via your own localised direct-to-consumer website.

In conjunction with this, we can provide a go-to-market strategy and full commercial plan, including marketing and logistics costs and expected sales. If you are considering launching localised direct-to-consumer sites in multiple markets, we can prioritise their launch based on a scoring matrix that reflects your business goals.

We have worked with FMCG clients to help them create e-business teams and internal structures suited to ecommerce and marketplace trading. Practicology can also support you in choosing technology platforms, logistics providers, translation services and local marketing providers.