Practicology is now Pattern

Without customer insight, a decision is just a guess. Practicology can deliver real business and customer insight to help you understand who your customers are, how to successfully communicate with them and what they want from your business.

Using the customer insight and data you already hold – such as transactional, social and click stream data – we use quantitative and qualitative research to bring your customers to life. We can group them into broad segments and tell you what they are worth to your business.

You can use this customer insight to build a strategy for your online or multichannel business based on how your customers want to be talked to, what their aspirations are and what they want from your products and services. Practicology can layer powerful cross-channel consumer classification tools – such as Mosaic – over these segments to create customer personas that include demographics, lifestyles, preferences and behaviours.

We can also help you to gather information directly from your customers using a variety of research tools and techniques, including:

  • Web surveys
  • Customer panels
  • Online panels
  • Focus groups
  • Consumer polling

Whether you need ongoing support, or would like us to complete a discrete project with a defined outcome, we can work with you to ensure that your investment in customer insight generates a return on investment.

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