Direct-to-Consumer Strategy

Consumer brands turn to Practicology when they need a direct-to-consumer strategy that incorporates online retail best practice.

We work with FMCGs, CPGs and other consumer brands who want to build direct relationships with end consumers, either in their home markets or through an internationalisation strategy. We can assess the global market opportunity and advise on everything from technology, infrastructure, structures, people and processes to get a direct-to-consumer operation up and running.

Third-party marketplaces such as Amazon, Tmall and Mercado Libre can all be assessed and incorporated into your direct-to-consumer strategy and commercial plans. Practicology also has experience to help you manage channel conflict with your existing routes to market.

The many years of retail, multichannel and ecommerce experience possessed by our consultants, as well as our work with leading retailers around the globe, ensures world-class advice.