Practicology is now Pattern

The Solution

If you are getting plenty of traffic to your website, but your sales aren’t growing at the same rate, then it’s likely that changes to your site will help to grow your online sales.

Our web analytics and customer experience services are combined to provide an audit of the behaviour of visitors to your current site. From there we can look for low-hanging fruit – pages where visitors are exiting the site without buying – and suggest changes to those pages in order to get more people to complete a purchase.

How much further we go than this depends on the resource and skills you have in-house. We can simply conduct an audit and make recommendations, or work with you to test changes and then implement the results, including operating as your outsourced ecommerce team or providing content. Some of our clients ask us to run a long-term programme, so we continually optimise the usability of their website over a longer period of time.

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