Visibility in Google (and other important search engines around the world) will at least partially determine traffic and therefore sales on your website. High visibility for both your brand and non-brand product terms in natural search results is free advertising, and can expose consumers to your site for the first time as well as remind those that already know that you exist.
Our SEO consultants can audit your existing presence in Google results, and make recommendations on technical changes to your site and its structure that could improve things; as well as changes to the content on the pages themselves. A link building strategy will help to increase referral traffic and also improve awareness of your brand as well as your rankings.
From there, we can optimise your product descriptions or train your staff to do this themselves. Finally, fresh, compelling, useful content will not only improve your ranking, it also attracts links and is more likely to be shared socially, raising awareness of your brand.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.