In order to work out how to reduce your basket abandonment rate, you need to get to the core of the problem. You need to know why customers aren’t taking that final step to purchase. And that’s where our conversion rate optimisation services can help.
We take the guesswork away and replace it with well informed, calculated decisions. Getting the answers directly from your customers – by analysing your site data on their behaviour - will help us accurately solve any problems they’ve been experiencing. We can complement this with online testing conducted by real users, to provide qualitative evidence of what’s going wrong.
However good your website is, some customers will leave without completing a purchase. So our digital marketing team can also support you in setting up a basket abandonment email programme, providing a reminder to consumers and potentially introducing an incentive for them to complete the purchase.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.