Successful ecommerce design has several important aspects. What looks the most visually innovative or appealing may not be the easiest for customers to use, and therefore may not maximise your conversion rate.
We can help advise on designs that meet your branding requirements while also being user-friendly. We publish regular reports highlighting best practice in desktop and mobile site design, and can audit your current site designs as well as create alternative wireframes or prototypes to help you assess possible changes.
However, while there is broad best practice, it is also the case that what works for one site or customer base, may not be right for all. So we can help you test designs, both with online customer panels and A/B testing using your live site and real customers. Our mixture of design and UX expertise, combined with sense-checking from consumers, provides peace of mind that your website will deliver the experience and conversion rate that’s right for your business.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.