Practicology is now Pattern

By Joanna Perry | Head of Marketing

Web Summit 2015, held on the 3rd-5th November, saw over 30,000 internet, ecommerce, technology and design professionals from across the globe descend on Dublin. Aside from the world-class speakers enlightening and inspiring audiences across 21 stages, start-ups were invited to display their apps and solutions.

Practicology attended Web Summit 2015 and tracked down some of the start-ups with technology and propositions that are most applicable to online and multichannel retailers.

Shopit - The Shopping Search Engine: This Swedish start-up has the ambition to make all products, retailers and brands searchable for consumers.

Shoprunback - Aiming to revolutionise the way consumers return cross-border ecommerce orders, the France-based business allows retailers to offer a local address for online returns in every European country they sell to. - Based in Germany, the business offers peer-to-peer ride-sharing for consumers' items (be it parcels, furniture or kittens). It matches consumers who want to send something with a traveller taking the trip, who will carry the item with them for a fee.

Modimize - This US fashion-focused marketplace has an integrated social platform. The idea is that anyone interested in clothes and fashion can shop, sell or socialise through the dual-sided marketplace.

FriendlyScore - A UK start-up that offers consumers a credit score based on their social profile and other online data, and links them with lenders who will accept that score.

Vivix - Another US-based business, Vivix uses image recognition technology to connect retailers and consumers, by making media shoppable.

Windowsketch - Providing revenues to retailers who use part of their store windows as advertising space for digital and dynamic content, the business is based in the Netherlands.

DropShip Commerce - This software-as-a-service B2B platform is designed to allow retailers and suppliers to easily set-up dropship operations, including automating data exchange and providing analytics. The US-based venture-backed business claims that its retail supply chain technology helps to enable disruptive business models.

Orderella - A mobile payment app created in the UK, Orderella is free for consumers to use and designed to benefit both retailers and consumers by cutting queues.

Rappi - Showing that innovation in retail is just as prevalent in emerging markets, Mexican-based Rappi is an iPhone and Android app that allows consumers to buy from corner shops, supermarkets or local restaurants and have items delivered to their door in as little as 15 minutes.

Brand Lovers - A Brazilian social beauty platform, that helps connect consumers with beauty products that suit their skintype. The platform allows users to shop and also share their experiences. - This United Arab Emirates ecommerce business says that it's one of the fastest-growing in the country - with a customer database of more than 300,000 consumers, it stocks a wide variety of non-food branded items.


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