KONG is a US company, headquartered in Colorado, that develops, designs and produces dog and cat toys.
After selling on Amazon in Europe through a Vendor (1P) relationship, KONG was struggling to maintain brand equity on the marketplace. The company found that it had little control over the KONG brand and that there was a need to create a standard ‘look and feel’ globally, with a unified localised image for each market (UK, Germany, France, Italy and Spain).
Leveraging our team of local language experts and marketing experts, Pattern Europe transitioned KONG to a Seller (3P) model to win back control and help to grow sales in the marketplace.
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