Global technology company, Google, wanted to assess the omnichannel performance of 145 major retailers from five regions across Europe, recognising consumers’ increasing expectations for joined-up online and offline experiences.
Google approached Practicology to conduct research that would take a mobile-first approach and span mobile websites, customer service, fulfilment options, email marketing communications and in-store assessments. With these insights, Google wanted to create a benchmark of the all the retailers, produce individual reports for each retailer, including recommendations and best practice examples, and a market summary report covering each of the regions.
UK 
