Practicology is now Pattern


We are transitioning as a business to move from one where we have a multichannel team, to one where the whole of the business is the multichannel team. I don’t think it is easy to do. A lot of businesses are finding it difficult to make that transition, and that’s an area where we have seen really significant help and support from the Practicology team.

Andy Harding – Chief Customer Officer – House of Fraser