Future proofing the online business for KSA retailer

Key Challenges

Our Approach

The Results

One of Saudi Arabia’s largest multichannel retailers, with 40+ stores across the Middle East, engaged Practicology to help future proof its business.

Faced with increased competition in the region and challenges around logistics and systems, the retailer was eager to expand its range of products and accelerate ecommerce growth to hit its ambitious online sales targets by 2020.

It approached Practicology to devise a less siloed structure for the organisation that would allow teams to work more closely and enhance the use of more digitally focussed marketing. In addition, Practicology were asked to manage the selection of a website platform that would support the business’ long-term growth.

Practicology conducted a thorough evaluation of existing technology and carried out workshops and interviews with key stakeholders to better understand the requirements of the business.

Working closely with the client, it was that decided a third-party technology solution would deliver the robustness required to help provide the business with the necessary omnichannel capabilities. Being vendor-independent, Practicology was able to model the platform solutions available and make a recommendation.

After a review of the organisational structure, Practicology offered suggested changes to boost the online business. These included relocating the digital team as well as creating an ‘omnichannel champion’ role that could bring departments together.

As a result of the selection process, the retailer committed to replacing its in-house development technology and move towards the chosen third party website platform. This is due to go live in early 2019.

Practicology’s organisational restructure recommendations were also adopted and the marketing and buying teams have been moved offshore to allow the business to become more omnichannel.