English Cheesecake Company social campaign case study

Key Challenges

Our Approach

The Results

English Cheesecake Company (ECC) produces specialty cheesecakes and baked goods, supplying delicious desserts to restaurants and food retailers throughout the UK. It also sells directly to consumers through its ecommerce site.

Practicology has supported the trading of ECC’s website and digital marketing activity for several years, so ECC set us a challenge to help improve its social media engagement (likes, shares, pins, comments) and extend awareness and reach (impressions) through social media.

The company already had an established fan base on Facebook; but had not yet gained momentum with on other social media platforms, or run a competition across multiple platforms.

Practicology worked with ECC to devise a festive campaign to run across Facebook, Pinterest and Instagram that would attract new fans for the brand, and get the existing audience excited about the launch of its Christmas 2015 product range.

We chose an appropriate date range for the competition that would maximise other marketing activity and promotions running on ECC’s site. Practicology created a campaign calendar and set appropriate KPIs and goals for the competition.

Working with the client, we produced relevant creative and copy across all platforms. Once the competition was launched, we continued to assist with moderation and content posting throughout the campaign.

The campaign was well received across all social media platforms - the brand gained more than 2,000 followers across Facebook, Pinterest & Instagram. Traffic from social channels to ECC’s website grew by more than 200% during the campaign, compared to the same period the previous year.

Organic Engagement on Facebook was increased threefold from the client’s previous best performing campaign, with a total of 9,900 Facebook engagements (likes, shares, comments, clicks).

The Instagram and Pinterest campaigns kick-started activity and engagement, attracting interest to these less established profiles. The Instagram following was increased by 50% while the Pinterest following increased by 38%.

Testimonial

In the lead up to our busy Christmas period Practicology provided invaluable support with our festive social media campaign. The team were able to assist with both a competition strategy and content creation. Our followers loved the competition and the increased engagement and awareness was fantastic during this crucial period. We would recommend working with Practicology.

Josh Laurier – Brand Manager – English Cheesecake Company

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Industry Expertise

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English Cheesecake Company Social Campaign

Our social campaign drove awareness, engagement and web traffic for ECC

Testimonial

Your Challenges

Services

Related Case Study

Industry Expertise

About Us

Clients

Insights

Contact

Signup for Our Newsletter

Contact Us

Industry Expertise

About Us

Clients

Insights

Contact

English Cheesecake Company
Social Campaign