A mobile-optimised website has become a hygiene factor rather than a differentiator in the retail space, but the opportunity and challenges of mobile commerce extend far beyond this.
The ‘mobile factor’ affects almost every touch point of an ecommerce or multichannel business, from marketing and conversion to fulfilment and customer services. With more tablets and smartphones being shipped each year than laptops and desktops, consumer businesses cannot afford to ignore this seismic shift in consumer behaviour.
We can help you create a mobile-first or touch-first strategy, anticipating the pace of change in consumer behaviour and how every aspect of your business should respond. Ensuring that you have an adequate response to consumers who want to interact online and in-person using their own mobile devices will impact your competitiveness in the short, medium and longer term.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job