A continuous programme of website optimisation is a low risk activity that can generate significant incremental revenue through increased conversion rates, not to mention improvements in customer satisfactions, brand perception, search rankings, and savings on customer support. What’s not to like?
At its core, conversion rate optimisation is finding out why visitors that are coming to your website aren’t converting to sales, and then fixing it. It might be the user journey, it might be your page load speed, or the landing pages and copy used for email marketing. Whatever the reason, we create tests based on both qualitative and quantitative data to address the biggest problems first for significant increases in conversion and revenue.
We have a wealth of tools and techniques at our disposal and a well-defined methodology that consistently delivers significant incremental revenue for clients.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job