Practicology has deep expertise in leveraging retailers’ own data – combined with third-party data where appropriate – to help ecommerce businesses understand their customers and the competitive environment, and enable profitable trading.
Properly implemented ecommerce web analytics is essential for any business trading online. Different businesses need to capture different data and measure different KPIs. Practicology will ensure that your site is properly tagged and that the relevant filters, funnels, and segments are configured. We will also create bespoke reporting dashboards so that you can monitor key metrics at a glance keeping your finger firmly on the pulse of your business.
Google Analytics provides a free tool for retailers to use, but without a proper understanding of the power of the product, are you really making the most of the data it can provide? Our team of GA experts offer support and advice – from fine tuning your existing Google Analytics accounts to full planning and installation of Google Analytics. For enterprise organisations we are able to plan, deploy and support Google Analytics Premium and are also experienced in other enterprise-class analytics packages.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job