Email marketing is alive and well, and continues to be one of the most effective and affordable ways to retain and reactivate your existing customers. With the right strategy and clever execution, the return of investment from email can blow other marketing channels out of the water.
To do email marketing right, it’s worth investing in careful planning, engaging content, flawless execution, continual testing and optimisation. We can help with all of this, utilising the combined skills and experience of our team including experts in digital marketing, data and CRM, design and usability, copywriting and analytics. Our mobile design and usability expertise also means we can advise on responsive design for email, so your customers see an optimised message whatever device they view your email on.
Whether you need assistance setting up an email marketing programme, optimising an existing programme, or you have short-term resourcing issues, we can support your business. We have experience working with many different email service providers and technologies, and can also make recommendations on email platforms for you.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job