Standard pay-per-click advertising and other types of search engine marketing such as Product Listing Ads can be a very cost-effective way of gaining new customers. We work with Google and Bing, and can support you to set up a completely new paid search strategy; or audit and improve on what you already have in place.
The paid search landscape is changing rapidly, from blended campaigns to new ad extensions. Managing these changes profitably across multiple campaigns and many thousands of keywords presents a significant challenge to many ecommerce businesses. The team at Practicology has the skills, processes, and tools to ensure you get the most out of your budget.
At the same time, we can support complementary digital marketing platforms, such as affiliate programmes, Facebook advertising and remarketing. Whatever channels are right for your business, brand and budget, we offer cost-effective search engine marketing services, backed by our significant wider experience and knowledge of consumer behavior and shopping habits.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job