Best Practice Online Trading

Online trading techniques are important to master in order to grow your ecommerce business. This course will help you hone your own skills and understand how the best online trading teams operate. The course is designed to help you make a step change in your online trading operation, to impact all core trading KPIs and improve both the top and bottom line.

Outline : [What] we will cover

During this day you will learn how to trade your ecommerce business successfully. The course includes theory, best practice examples and interactive sessions:

  • Introduction to the disciplines that make up an effective online trading team,
  • What does a high performing trading team look like?
  • The role of insight in online trading
  • Best-practice website merchandising
  • Online promotions that work and retain margin
  • How customer acquisition, conversion and retention functions work together
  • Establishing a trading culture for online
  • How to run an effective online trading meeting

Course Details

  • One day course (9.30am to 5pm)
  • Delivered at your premises or an external location
  • Use of a tablet or laptop is optional

Objectives : [What] you will learn

  •  The five principles of effective trading covering: Product, Insight, Customer Experience, Reactiveness and Results
  •  An overview of the trading levers and how you can use these successfully online
  •  Setting a trading rhythm for your business
  •  Focus on the weekly trading meeting
  •  Setting and managing the KPIs
  •  Understanding insight, analytics and reporting

Attend : [Who] it's for

This course is ideal for anyone interested in improving their trading in the online environment. Examples include:

  • Buyers and traders responsible for the performance of the ecommerce channel
  • Online trading teams with responsibility for trading targets and insight
  • Offline trading teams who need to understand online trading
  • Heads of Ecommerce looking to lead improvements in trading and sales performance

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people




Principal Consultant

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch