Ecommerce Copywriting that Drives Sales

An ecommerce copywriting course, targeted at beginners, to help your staff understand different types of compelling content, tone of voice and SEO techniques and ultimately improve traffic to your website and sales conversion.

Outline : [What] we will cover

From the basics of writing copy that suits your products and audience, through to techniques used to improve the ranking of your site pages in search engines; this ecommerce copywriting course provides a broad overview of the importance of the words used in all of your communications. The half-day course provides a mixture of theory and exercises relating to the following topics:

  •  Choosing a tone of voice that suits your customer
  •  Copywriting rules
  •  The importance of good creative briefs
  •  User-centred design and content
  •  The different types of online copy
  •  Copywriting tips for search engine optimisation (SEO)

Course Details

  • Half-day or full-day courses available
  • Delivered at your premises or an external venue
  • Contact for details of when this course will run next

Objectives : [What] you will learn

  •  Appreciate the different types of copy used across your business
  •  Identify how your customers consume and digest content while shopping online
  •  Understand how copy can improve the user experience for your customers
  •  Awareness of the importance of consistent tone of voice across customer communications
  •  Learn how to apply search engine optimisation techniques

Attend : [Who] it's for

  •   Junior ecommerce/multichannel team members with less than two years’ experience
  •  Junior marketing team members
  •  New ecommerce/multichannel team members

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people


Chief Marketing Services Officer

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch