Evidence-based decision making is the backbone of ecommerce trading. More importantly and far more valuable, however, is ensuring you and your team know how to use Google Analytics, what ‘questions’ to ask of the data which is being recorded and how to make commercially sound trading decisions based on the findings.
This course covers the basics of the Google Analytics tool, and how to generate insight that will make a real difference to how you manage your website on a day-to-day basis. The course includes:
As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.
All types of business turn to Practicology for their digital and multichannel training needs, including: