Online Marketing & Customer Acquisition

Teach new or intermediate-level staff in multichannel retail and marketing positions the basics of online marketing channels, and how they complement each other, with this customer acquisition course.

Outline : [What] we will cover

Both the customer acquisition courses for beginners and intermediate-level staff can cover the same basic content, although delivered at a different pace and level of detail depending on the background and experience of your staff. Depending on your goals, and the length you want the training to be, we can include elements from the following modules to build a course that meets your requirements:

  •   Introducing the AIDA model
  •  The role of online and offline marketing channels in the path to purchase
  •  The importance of attribution
  •  Search marketing and the development of a PPC strategy
  •  Search engine optimisation and the goals of an SEO strategy

Course Details

  • One day course - 9.30am to 5pm
  • Delivered at your premises or an external location
  • Use of a tablet or laptop is optional

Objectives : [What] you will learn

  •  Understand how different marketing mediums complement each other
  •  Learn how success is measured and the KPIs for customer acquisition activity
  •  Appreciate how wider marketing activity impacts on the success of customer acquisition
  •  Think about how best practice could be applied within your organisation

Attend : [Who] it's for

  •   New starters in multichannel, ecommerce and marketing roles
  •  Intermediate-level staff in multichannel, ecommerce and marketing roles

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

  Read more

Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people


Chief Marketing Services Officer


Digital Marketing Manager

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch