How to Power Online Sales and Conversion

Driving sales and conversion is key to the successful growth of your online business. This course concentrates on the drivers used to turn your visitors into buyers. Taking you through the in depth world of conversion rate pptimisation, analytics, testing and the onsite user experience across tablet, mobile and desktop.

Outline : [What] we will cover

The course helps you to understand why your customers behave as they do, and what you can do to successfully push website visitors down the conversion funnel and achieve sales growth. The course features interactive sessions and cover the following areas:

  • Introducing the five types of customer intent
  • Customer behaviour across different channels
  • Analytics and insight-driven optimisation
  • The most common paths to purchase on your site
  • Key pages and their roles in the sales process
  • The importance of your information architecture
  • Best practice product details and checkout pages
  • Different approaches to improve conversion on desktop and mobile

Course Details

  • One day course (9.30am to 5pm)
  • Delivered at a Central London venue
  • Use of a tablet or laptop is optional

Objectives : [What] you will learn

  •  Demonstrate that all areas have a role to play in achieving sales & conversion
  •  Demonstrate that the incremental combined day-to-day activity is what pushes up conversion
  •  Understand the power and importance of testing
  •  Show how working together can improve sales focus
  •  To give real practical examples on how to improve conversion

Attend : [Who] it's for

This Google Analytics course is for all marketing managers, digital executives or business people who are receiving or creating Google Analytics reports but do not know what ‘right’ looks like.

To attend the course requires you to have access to a fully working Google Analytics account for a website, preferably with ‘Admin’ access to the account.

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people





The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch