How to Retain and Engage Customers Online

Once you have acquired your customers and established your initial relationship, you need to develop your customer retention and engagement techniques. The areas you will cover on this course includes: CRM programme creation, email marketing, social media and best practice for making use of customer data.

Outline : [What] we will cover

Your existing customers are a valuable source of future revenue through whichever channels they choose to shop. The customer retention course covers the techniques and technology at your disposal to ensure that your existing customers come back time and again. Here are some of the modules in the course:

  •  The value of retaining customers over acquiring them
  •  Engagement as part of the customer journey
  •  Developing a customer relationship management (CRM) strategy
  •  Becoming customer-centric and the role of customer data
  •  Email marketing programme best practice
  •  Social engagement, tracking and analysis

Course Details

  • One day course (9.30am to 5pm)
  • Delivered at your premises or an external location
  • Use of a tablet or laptop is optional

Objectives : [What] you will learn

  •  Understand how to retain your customers
  •  Develop a CRM strategy and understand the importance of an eCRM strategy
  •  Understand email best practice and practical examples to implement
  •  Learn about social media and its impact on long term engagement

Attend : [Who] it's for

This course is ideal for anyone interested in retaining and engaging your customers. Examples include:

  • Marketers responsible for the sales performance of the ecommerce channel
  • CRM teams interested in the overview of CRM and eCRM
  • Marketing teams who have the responsibility for CRM and social media
  • Heads of Ecommerce looking to lead team improvements in selling 

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people


Chief Marketing Services Officer


Head of Insight

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch