Mobile Commerce for Senior Business Leaders

Our mobile commerce training course for senior managers and directors will help you to understand why mobile is so crucial to your strategy, and how it will impact all areas of your business.

Outline : [What] we will cover

Much of the growth in multichannel sales is coming from customers using smartphone and tablet devices to interact with your brand and services. This half-day course is designed to immerse senior members of staff into the world of mobile commerce; and help you understand the opportunities and strategic imperatives of this area of retail. The mobile commerce training course for senior business leaders includes:

  •  Adoption and usage trends for different type of touch-screen devices
  •  How to assess and benchmark your own mobile usage statistics
  •  Case studies of retailers who have been successful with mobile commerce
  •  New shopping behaviour and touch-screen devices
  •  Building a mobile strategy that supports customer journeys
  •  The concept of being mobile-first and what this really means to your business

Course Details

  • One Day Course, 9:30am - 5:00pm
  • Delivered at your premises or an external venue
  • Use of a tablet or laptop is optional
  • Contact for details on when this course will next run

Objectives : [What] you will learn

  •  Create a common dictionary of mobile commerce terms to create clarity
  •  Understand how to build mobile and tablet commerce into your strategy
  •  Gauge how important mobile and tablet will be to your future sales and profitability
  •  Gain insight to prioritise your multichannel roadmap

Attend : [Who] it's for

  •  Half-day course
  •  Delivered at your premises or an external venue

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people


Chief Marketing Services Officer


Deputy CEO

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch