Multichannel Retail: An introduction for beginners

Designed for junior team members and those who are new to your business, this multichannel retail course introduces them to the wider elements of multichannel operations beyond their own role.

Outline : [What] we will cover

The beginners’ course demonstrates the different elements that make up a multichannel business, helps delegates understand how they interact to drive core KPIs. The modules delivered in this one-day course include case studies and best practice presentations as well as interactive group work on topics including:

  • Multichannel customer trends and behaviour
  • The internationalisation of ecommerce
  • Ecommerce and multichannel functions explained
  • Online trading and using online data to inform offline trading
  • Customer acquisition and SEO
  • Customer conversion and retention
  • The ecommerce P&L

Course Details

  • One-day course
  • Delivered at your premises or an external venue
  • Contact for details on when this course will next run

Objectives : [What] you will learn

  •  Broad understanding of how ecommerce and multichannel functions interact with each other
  •  Improve working within their immediate colleagues and team members in the wider business
  •  Challenge thinking and empower attendees to raise the bar on their performance

Attend : [Who] it's for

This Google Analytics course is for all marketing managers, digital executives or business people who are receiving or creating Google Analytics reports but do not know what ‘right’ looks like.

To attend the course requires you to have access to a fully working Google Analytics account for a website, preferably with ‘Admin’ access to the account.

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people




Chief Marketing Services Officer

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch