Multichannel Retail for Senior Business Leaders

Everything you’ve ever wanted to know about multichannel retail and have been afraid to ask, delivered in our tailored one-day interactive multichannel course for senior managers and directors.

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Outline : [What] we will cover

One-day course for senior business executives to give them a broad overview of ecommerce and multichannel retail, organisational structures and operations and help them understand what best practice looks like. The multichannel course features presentations and interactive group work on topics including:

  •  Ecommerce and multichannel industry and customer trends
  •  The online customer proposition
  •  Ecommerce and multichannel functions explained
  •  The ecommerce P&L and core KPIs
  •  The trading culture of a multichannel business
  •  The online customer journey
  •  Search engine optimisation and the importance of content
  •  Multichannel customer engagement and retention
  •  Leveraging digital in-store to drive sales
  •  Social commerce for customer service, sales and engagement
  •  Roadmap development and the building blocks to drive scale

Course Details

  • One-day course
  • Delivered at your premises or an external venue
  • Contact for details on when this course will next run

Objectives : [What] you will learn

  •   Create a common dictionary of ecommerce/multichannel terms to create clarity
  •  Highlight how the web and multichannel trading can drive sales and other key customer KPIs
  •  Discover and understand the benefits of new ways of working within and between your teams
  •  Gain insight to prioritise your multichannel roadmap

Attend : [Who] it's for

  •  Heads of Department
  •  Operational and Executive Board Directors
  •  Non-Executive Directors

In-Company Training : [We'll] come to you

As well as offering individual places on scheduled courses, we are also able to create and deliver bespoke training programmes to meet your requirements. Tailored training can be delivered to groups of your staff, at your premises, or an external location.

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Recently trained

All types of business turn to Practicology for their digital and multichannel training needs, including:

  • A global consumer electronics manufacturer
  • A small, luxury jewellery brand
  • A premium fashion brand
  • A large home & garden retailer
  • A multichannel department store group

Email for more details on upcoming courses or call us on +44 (0)20 7323 0539

Trainers : [Right] people




Chief Marketing Services Officer

The team

Talk : [Get] in touch

If you would you like to know more about this topic or Practicology, then please contact us.

Contact : [Please] get in touch