Blog : [Our] thinking

Consumer goods shopping

Six steps for growing a consumer goods brand online

January 17th by Sam Gaunt

With declining numbers of consumers in mature markets, a general slowdown in global spending, and change in consumer shopping patterns and behaviour, Practicology Principal Consultant Kerry Lee reveals…


Black Friday - mobile shopping

Our last minute digital marketing Black Friday Checklist

November 23rd by Sam Gaunt

Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…


Singles' Day Syndrome: post-peak aftermath

Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…


A Very Digital December | 5 Ways to Conquer Christmas

October 13th by Mandy

If you’re a little bit behind in your planning, no need to panic, we’ve asked our brightest minds in multichannel retail how your brand can conquer Christmas in 2017… It might be a few months away, but…


China trade partner - shopping

How to choose the best trade partner for your business in China

October 11th by Sam Gaunt

Following on from the launch of the China Report, Practicology’s Global CEO, Chris Vincent, looks at how to overcome some of the challenges of working with a trade partner in China. Since the launch of…


Woman shopping online

What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…



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Localising For The UK

Assessing 50 North American retailer mobile sites, this report provides benchmarks for international retailers who want to create a competitive customer experience for their UK localised website.


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