Blog : [Our] thinking

Matalan omnichannel storefront

How Matalan has benefited from a stronger focus on omnichannel?

July 25th by Sam Gaunt

Practicology Marketing Manager Sam Gaunt looks at the in-store strategies that Matalan has implemented to provide a truly omnichannel experience for its customers. Last month Matalan posted a sharp jump…

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Amazon B2B prime box

Why you need an Amazon B2B strategy

July 13th by Sam Gaunt

Practicology’s Head of Client Relationships and Business Development, Gerald Maidment, addresses the pressing importance of developing an Amazon B2B strategy in the first in our series of blogs about…

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Missguided's Swipe to Hype retail app

Does every retailer need an app?

June 27th by Sam Gaunt

Practicology consultant Amanda David studies the benefits that a mobile app offers and decides whether all retailers need one. With the recent announcement that the Apple App Store receives 500 million…

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Social Media

More than just likes: How to generate a better relationship with your social followers

June 6th by Aimee La Rocca

More than ever before, brands have the ability to connect with potential customers through their social media channels. Utilising Facebook and Instagram Marketing Tools, businesses can target exactly who…

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The advantages of multiple ecommerce payment services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Reports

Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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