Blog : [Our] thinking

Black Friday - mobile shopping

Our last minute digital marketing Black Friday Checklist

November 23rd by Sam Gaunt

Practicology works with a catalogue of brands on building their Black Friday, Cyber Monday and Christmas marketing strategies. Below, Senior Consultant Charlie Bevis has put together a ‘Last Minute…

Continue

Singles' Day Syndrome: post-peak aftermath

Singles' Day Syndrome: Dealing with the post-peak aftermath

November 17th by Joanna Perry

How can retailers deal with post Singles’ Day Syndrome – the inevitable aftermath of the world’s biggest shopping festival, asks Practicology Greater China Country Manager Arthur Cheung? Alibaba’s…

Continue

A Very Digital December | 5 Ways to Conquer Christmas

October 13th by Mandy

If you’re a little bit behind in your planning, no need to panic, we’ve asked our brightest minds in multichannel retail how your brand can conquer Christmas in 2017… It might be a few months away, but…

Continue

China trade partner - shopping

How to choose the best trade partner for your business in China

October 11th by Sam Gaunt

Following on from the launch of the China Report, Practicology’s Global CEO, Chris Vincent, looks at how to overcome some of the challenges of working with a trade partner in China. Since the launch of…

Continue

Woman shopping online

What retailers get wrong when setting up Google Analytics

August 21st by Sam Gaunt

Practicology’s Head of Analytics, Lee Howard, looks at the mistakes that retailers make when implementing Google Analytics Enhanced Ecommerce and discusses how to fix it. With the launch of Enhanced…

Continue

Matalan omnichannel storefront

How Matalan has benefited from a stronger focus on omnichannel?

July 25th by Sam Gaunt

Practicology Marketing Manager Sam Gaunt looks at the in-store strategies that Matalan has implemented to provide a truly omnichannel experience for its customers. Last month Matalan posted a sharp jump…

Continue

Categories

Asia Pacific Blog Business intelligence Commercial planning Conversion rate optimisation Digital marketing International ecommerce Organisational change Practicology News Retail CRM Strategy Technology selection Trading support Web design Mobile Commerce Search Engine Optimisation Digital training Consumer Goods

Reports

Shoptalk Europe Report 2017

Highlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.

Download



Contact : [Please] get in touch