Blog : [Our] thinking

Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Ecommerce Masterclass with Martin Newman

April 7th by Cassie Callegher

In the first of its kind, Practicology held an Ecommerce Masterclass as part of the Virgin Australian Melbourne Fashion Festival (VAMFF) Business Series for industry professionals, fashion followers and…

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Exact Match Update

March 30th by Amanda Butler

Exact Match keywords are a staple of search accounts, providing security in the knowledge that you are showing the most targeted ad for that particular search query. What’s changing? Always keeping us…

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What can retailers do to inspire customer loyalty?

March 23rd by Sam Gaunt

Practicology’s Head of Data & CRM, Will Dymott, explains the value of loyal customers and explores how to inspire loyalty for your brand. Although cultivating loyalty is difficult, successful retail…

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Google 'Fred' Update 2017 - Have You Been Hit?

March 16th by Annie Nguyen

The latest Google update, ‘Fred’, is shown to hit low value content-driven, ad-heavy sites the hardest. With algorithm chatter sprouting up since its apparent roll out on March 8th, the latest…

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Why You Should Invest in Ecommerce Site Search

March 1st by David Holland

In this mobile first, time-poor age of ecommerce, having effective site search functionality on your website is becoming increasingly essential.   If you know exactly what you’re after or you’re…

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Reports

Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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