Blog : [Our] thinking

VAMFF Ecommerce Masterclass

February 21st by Cassie Callegher

Growing your digital footprint with Martin Newman. With a growing number of businesses expanding their digital footprint to multiple regions around the globe, retailers are faced with new and unfamiliar…

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The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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Why your web UX influences store footfall

January 18th by Joanna Perry

Shoppers who encounter poor UX on a retailer's website are less likely to both shop on its site again or visit its stores. That's the findings of research from OnePoll, who investigated the impact on UK…

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What are the top 5 ecommerce trends for retail in 2017?

January 11th by Sam Gaunt

With yet another tumultuous year behind us, we look ahead at the ecommerce trends that will have the biggest impact on retail in 2017. If retailers are going to develop a successful ecommerce strategy…

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Social media 2016: A year in review

December 15th by Sam Gaunt

Practicology consultant Amanda Haxton looks back at 2016 and picks out the key developments in social media that have had the biggest impact on retail. The past 12 months have seen a huge amount of change…

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Localisation Report 2016

December 1st by Cassie Callegher

Practicology joined forces with eShopWorld and TranslateMedia in October 2016 to provide some clear insight for both UK and US retailers who operate or plan to launch localised websites for their key…

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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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