Blog : [Our] thinking

What can retailers do to inspire customer loyalty?

March 23rd by Sam Gaunt

Practicology’s Head of Data & CRM, Will Dymott, explains the value of loyal customers and explores how to inspire loyalty for your brand. Although cultivating loyalty is difficult, successful retail…

Continue

Google 'Fred' Update 2017 - Have You Been Hit?

March 16th by Annie Nguyen

The latest Google update, ‘Fred’, is shown to hit low value content-driven, ad-heavy sites the hardest. With algorithm chatter sprouting up since its apparent roll out on March 8th, the latest…

Continue

Why You Should Invest in Ecommerce Site Search

March 1st by David Holland

In this mobile first, time-poor age of ecommerce, having effective site search functionality on your website is becoming increasingly essential.   If you know exactly what you’re after or you’re…

Continue

VAMFF Ecommerce Masterclass

February 21st by Cassie Callegher

Growing your digital footprint with Martin Newman. With a growing number of businesses expanding their digital footprint to multiple regions around the globe, retailers are faced with new and unfamiliar…

Continue

The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

Continue

Why your web UX influences store footfall

January 18th by Joanna Perry

Shoppers who encounter poor UX on a retailer's website are less likely to both shop on its site again or visit its stores. That's the findings of research from OnePoll, who investigated the impact on UK…

Continue

Categories

Asia Pacific Blog Business intelligence Commercial planning Conversion rate optimisation Digital marketing International ecommerce Organisational change Practicology News Retail CRM Strategy Technology selection Trading support Web design Mobile Commerce Search Engine Optimisation Digital training

Reports

Role of the Store roundtable report

Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.

Download



Contact : [Please] get in touch