Blog : [Our] thinking

How to Create a Successful Holiday Gift Guide

November 30th by Alicia Watkinson

With Christmas around the corner, online shoppers are ready to spend generously on loved ones – with a little nudge from you. Love it or hate it, Christmas is near and no matter how diligent you are,…


Google to penalise intrusive interstitials on mobile

November 28th by Annie Nguyen

Google to Penalise Intrusive Interstitials on Mobile from January 2017. In line with their continued efforts towards enhancing the mobile search experience, Google will be introducing a penalty on…


Which Christmas ad campaigns have gone the extra mile with digital marketing?

November 25th by Sam Gaunt

Practicology senior copywriter, Zoe Kenny, examines which retailers have gone the extra mile and truly embraced digital marketing with their Christmas advertising this year. Long-gone are the days where…


Omni–Social: Asia’s next retail revolution

September 7th by Sam Gaunt

Chris Vincent, Practicology’s CEO-Asia Pacific, explains how Asia’s unique market conditions have sparked the beginning of a new social media revolution amongst retailers. Chris will be speaking at…


Practicology's Martin Newman presents at the Digital Tipping Points Conference

Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by Sam Gaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…


Could the future of social media be on-demand conversations?

July 27th by Aimee La Rocca

Practicology's Social Media Consultant Amanda Haxton talked to one of the founders of Bombd; a start-up app from Australia which offers an intimate, on-demand photo messaging service for Gen Z.  If…



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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.


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