Blog : [Our] thinking

An example of best practice content: Ted Baker holiday shop

July 26th by Francesca Douglas

There's a lot of talk about content marketing; it's a buzz phrase that is often used as a catch-all for tweets, posts, editorial, homepages and videos.  Retailers want their content to be sticky and for…


Practicology Digital Tipping Points Conference write-up

July 22nd by Francesca Douglas

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference.  The conference…


Practicology's launch party in Hong Kong

June 20th by Francesca Douglas

Practicology opened its fourth global office in Hong Kong on 15th June 2016, celebrating the launch with an evening drinks reception.  Held in the famous historical building 'The Pawn', the event was…


Meet our ecommerce training expert Antony Welfare

May 6th by Francesca Douglas

Antony Welfare is our Head of Training and resident published author, designing and delivering digital transformation training to clients of all sizes. Most recently he has taken on a global project,…


Why retailers shouldn’t neglect their Facebook cover images

March 18th by Francesca Douglas

In our recent Facebook Benchmarking Report we looked at 50 retailers in the UK fashion and accessories sector, and one of the findings was that many neglect their Facebook cover images.  The cover image…


Why online marketplaces are a must-consider for cross-border ecommerce

March 14th by Joanna Perry

Global online marketplaces are a thriving aspect of cross-border ecommerce, writes Practicology’s international ecommerce expert Bianca Mercer. In fact, retailers predict marketplaces will own almost 40%…



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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.


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