Blog : [Our] thinking

Omni–Social: Asia’s next retail revolution

September 7th by Sam Gaunt

Chris Vincent, Practicology’s CEO-Asia Pacific, explains how Asia’s unique market conditions have sparked the beginning of a new social media revolution amongst retailers. Chris will be speaking at…


Practicology's Martin Newman presents at the Digital Tipping Points Conference

Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by Sam Gaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…


Could the future of social media be on-demand conversations?

July 27th by Aimee La Rocca

Practicology's Social Media Consultant Amanda Haxton talked to one of the founders of Bombd; a start-up app from Australia which offers an intimate, on-demand photo messaging service for Gen Z.  If…


An example of best practice content: Ted Baker holiday shop

July 26th by Francesca Douglas

There's a lot of talk about content marketing; it's a buzz phrase that is often used as a catch-all for tweets, posts, editorial, homepages and videos.  Retailers want their content to be sticky and for…


Practicology Digital Tipping Points Conference write-up

July 22nd by Francesca Douglas

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference.  The conference…


Practicology's launch party in Hong Kong

June 20th by Francesca Douglas

Practicology opened its fourth global office in Hong Kong on 15th June 2016, celebrating the launch with an evening drinks reception.  Held in the famous historical building 'The Pawn', the event was…



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Role of the Store roundtable report

Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.


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