Blog : [Our] thinking

Meet our ecommerce training expert Antony Welfare

May 6th by Francesca Douglas

Antony Welfare is our Head of Training and resident published author, designing and delivering digital transformation training to clients of all sizes. Most recently he has taken on a global project,…


Why retailers shouldn’t neglect their Facebook cover images

March 18th by Francesca Douglas

In our recent Facebook Benchmarking Report we looked at 50 retailers in the UK fashion and accessories sector, and one of the findings was that many neglect their Facebook cover images.  The cover image…


Why online marketplaces are a must-consider for cross-border ecommerce

March 14th by Joanna Perry

Global online marketplaces are a thriving aspect of cross-border ecommerce, writes Practicology’s international ecommerce expert Bianca Mercer. In fact, retailers predict marketplaces will own almost 40%…


Martin Newman shares his opinion on Amazon's threat to retailers

March 11th by Francesca Douglas

With Amazon's threat to the retail industry becoming ever more prominent, our CEO Martin Newman wrote an article for Retail Week about how the online giant could dominate the marketplace beyond retail…


Insight from Practicology's Mobile UX Masterclass

February 29th by Francesca Douglas

Practicology hosted a masterclass for ecommerce professionals from the retail industry in early February 2016. The breakfast masterclass was run by Practicology's Lee Howard and Joanna Perry, and featured…


Practicologists Uncovered: Will Dymott

February 11th by Francesca Douglas

Will Dymott is our resident CRM expert. In the past year he's worked with clients including Rapha and Ann Summers, helping them to make better use of their customer data and ultimately improve their…



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Role of the Store roundtable report

Practicology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.


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