Practicology Digital Tipping Points Conference write-up

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference. 

The conference was sponsored by SAP Hybris and Atos, and supported by Cranberry Panda. Keynotes were delivered by Dreams' CEO Mike Logue, preceded by Monsoon Accessorize's John Bovill, who delivered insight into how the retailer tends to use data to improve customer experience. Hobbycraft's Customer Development Director Katherine Paterson also presented, discussing the success of Hobbycraft's loyalty programme.

We were also joined by Practicology's AsiaPac CEO Chris Vincent, and General Manager for China Arthur Cheung, who delivered a compelling presentation on the Chinese market and its potential. 

Further multichannel insight came from Practicology's CEO Martin Newman, our Head of International Nicola Huet, and user experience experts Lee Howard and Mark Pinkerton. Nupur Manchanda took part in a panel session around digital transformation with Paperchase's Joe Irons and Deckers Brands' David Williams, before the conference finale which saw Martin interview House of Fraser's outgoing CCO Andy Harding. 

The event was an insightful and enjoyable afternoon, and Practicology would like to thank everyone who attended and made the event such a success.

For all the photo highlights from the event, visit our Facebook pageand view all of the speakers slides on our Slideshare page


The presentation stream.



Practicology experts Mark Pinkerton and Lee Howard, presenting a mobile usability best practice customer experience.



Guests were free to use the breakout space for smaller one-to-one chats with digital experts.



Our AsiaPac CEO, Chris Vincent, presenting on China.



John Bovill from Monsoon, explaining how its big data project will lead to customer experience improvements. 




Networking drinks where our guests mingled while enjoying canapes and drinks. 



 Headline speaker, Mike Logue, talking about Dreams' three year turnaround process and its success.



Martin Newman interviewing outgoing House of Fraser CCO, Andy Harding. 

Keep an eye on our website for details of future events and conferences. 

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