VAMFF Ecommerce Masterclass

Growing your digital footprint with Martin Newman.

With a growing number of businesses expanding their digital footprint to multiple regions around the globe, retailers are faced with new and unfamiliar ecommerce challenges. Reflecting upon this, Practicology’s Founder and Executive Chairman Martin Newman will host an Ecommerce Masterclass at this year’s Virgin Australia Melbourne Fashion Festival to discuss how retailers can successfully create an internationalisation strategy and advise on how they can create, grow and sustain a successful digital business for the future. 

Inspired Thinking

Most recently appearing as a keynote speaker at the Global Ecommerce Leader Forum in Dubai, it’s Martin’s inspired thinking that has seen him appear on Retail Week’s top 50 etail Power List for the last 5 years running, and a host on multiple industry boards and judging panels. Drawing upon his experience as an online trader, global Ecommerce specialist, and one of the industry’s top thought leaders, Martin will share his practical and customer-focused approach to global multichannel retail.

In this Ecommerce Masterclass, you will learn how to create your growth roadmap for the future.

Martin will help you develop a step by step plan covering:

  • Global ecommerce best practic.
  • How to analyse your competitive landscape and what key features are critical to success.
  • How to reduce risk and maximise return on investment.
  • How to identify both internal and external risks, gaps and challenges.
  • How to choose the order of markets you enter and what the first market should be and why.
  • How to localise in your chosen market and what areas to consider, including; marketing channels, merchandising, tools, structure and customer facing considerations.
  • Consider legal risks, regulations and policies.
  • Key takeaways.

What you’ll learn

With the ever-changing retail landscape in Australia, it has become more important for retailers to stay ahead in ecommerce and multichannel retailing & continue to expand their businesses into new markets. This masterclass will give you the tools to do this.


Where: Melbourne Museum Theatrette

Date: 17th March Time: 7.30am – 11am

Tickets: $120 including breakfast

More information on VAMFF

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