Reports : [Our] digital research
We invest in our own multichannel and ecommerce research to back up the advice we give to clients. Our reports and white papers are available for free download to share this knowledge and insight with the wider industry.
Localising For The UK
March 15thAssessing 50 North American retailer mobile sites, this report provides benchmarks for international retailers who want to create a competitive customer experience for their UK localised website.
Practicology & Google Omnichannel CX Review 2018
February 7thPracticology and Google collaborated to produce this cross-channel customer experience benchmark report reviewing 145 retailers from five European markets.
Shoptalk Europe Report 2017
November 17thHighlights from Shoptalk Europe 2017, including: what the industry thinks about Amazon; visual discovery; artificial intelligence; China opportunities; US brands entering Europe and how to build a culture that supports growth.
Role of the Store roundtable report
October 6thPracticology recently hosted a breakfast roundtable for 12 retailers to discuss the role of the store in a modern multichannel retail business. Read about what was discussed.
China Report 2017
September 12thOur research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.
Omnichannel CX Report 2017
February 22ndWe've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.
Localization Report 2016
November 28thPracticology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.
Localisation Report 2016
November 10thPracticology, eShopWorld and TranslateMedia have collaborated on this in-depth report to provide key localisation benchmarks for UK and US retailers' international websites.
Retail Innovation Report 2016
August 24thPracticology and supply chain provider Arvato have conducted research among UK retailers to understand how they will innovate to improve the customer experience they deliver in the next three years.
Content for Commerce White Paper 2016
June 17thPracticology's Head of Luxury & Premium Lucy Mansdorf Hirom examines three key questions that can unlock the value of content for multichannel retailers and consumer brands.
Facebook Benchmarking For Retailers 2016
February 26thWe reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.
Introducing the Customer Mix
December 18thOur white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.
Mobile Usability Report 2015/16
October 26thPracticology and WhatUsersDo present their second mobile UX report to help ecommerce and retail professionals identify and overcome the conversion blockers on their mobile websites.
Customer Communications Report 2015
August 20thWe signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.
Localisation Report 2015
July 2ndPracticology's 2015 Localisation Report ranks the German localised sites of 25 UK retailers, and provides examples of how to successfully create and tailor a website for another country.
Organisational Design White Paper 2014
July 11thAs retailers' sales and service channels converge, they must ask big questions about how they structure themselves. In this white paper we discuss some of the likely answers to how a retail business will need to be designed in the future.
Mobile Usability Report 2014
April 3rdTesting the mobile websites of 15 UK retailers, this report from Practicology and WhatUsersDo highlights good and bad mobile usability practices.
Website Usability Report 2014
January 10thPracticology’s Website Usability Report 2014 ranks 25 major ecommerce sites in the UK based on their ease of use, and also identifies some of the factors that make for a great customer experience online.
Website Usability Report 2013
October 10thThe report assesses how easy it is to make a purchase on 25 of the most visited retail websites in the UK. Scoring each site on a variety of criteria, the report examines the user journey from home page to checkout.