We invest in our own multichannel and ecommerce research to back up the advice we give to clients. Our reports and white papers are available for free download to share this knowledge and insight with the wider industry.
Our research highlights Chinese ecommerce opportunities for Western retailers and brands. Understand how to maximise your sales through marketplaces, whether you need a Chinese direct-to-consumer site and how you can engage Chinese consumers through the dominant social app WeChat.
We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.
Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.
Practicology, eShopWorld and TranslateMedia have collaborated on this in-depth report to provide key localisation benchmarks for UK and US retailers' international websites.
Practicology and supply chain provider Arvato have conducted research among UK retailers to understand how they will innovate to improve the customer experience they deliver in the next three years.
Practicology's Head of Luxury & Premium Lucy Mansdorf Hirom examines three key questions that can unlock the value of content for multichannel retailers and consumer brands.
We reviewed the Facebook pages of 50 fashion, footwear and accessories retailers to rate how well they engage and inspire customers, as well as serve those who have queries. The results provide a useful benchmark for how to optimise you brand's Facebook page.
Our white paper outlines how the Marketing Mix framework no longer meets the needs of multichannel retailers, and the Customer Mix framework they should consider instead.
Practicology and WhatUsersDo present their second mobile UX report to help ecommerce and retail professionals identify and overcome the conversion blockers on their mobile websites.
We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.
Practicology's 2015 Localisation Report ranks the German localised sites of 25 UK retailers, and provides examples of how to successfully create and tailor a website for another country.
As retailers' sales and service channels converge, they must ask big questions about how they structure themselves. In this white paper we discuss some of the likely answers to how a retail business will need to be designed in the future.
Testing the mobile websites of 15 UK retailers, this report from Practicology and WhatUsersDo highlights good and bad mobile usability practices.
Practicology’s Website Usability Report 2014 ranks 25 major ecommerce sites in the UK based on their ease of use, and also identifies some of the factors that make for a great customer experience online.
The report assesses how easy it is to make a purchase on 25 of the most visited retail websites in the UK. Scoring each site on a variety of criteria, the report examines the user journey from home page to checkout.